|
Learning target / Competences
|
Upon successful completion of this module, the students will
- have a broad understanding of database concepts and database management system software
- have a high-level understanding of major web application components and their function
- be able to model an application’s data requirements using conceptual modeling tools and design database schemas based on the conceptual model.
|
|
Lectures
|
Online Databases and Web Applications
| Type |
Lecture |
| Nr. |
M+I418 |
| Hours per week |
2.0 |
| Content |
• Designing a global strategy and organization
• Global strategic alliances, mergers and acquisitions
• Strategic Control and Corporate Governance
• Cross-cultural management
• Global human resources management
• Global innovation
• Global operations
• Global social responsibility
• Konnichi-wa and Nihao: Doing business in Japan and China
• The ethical challenge of the firm
|
| Literature |
• DesJardins, Joseph R./McCall, John J.: Contemporary Issues in Business Ethics; 6th Ed.; Cengage; Australia 2014.
• Fraedrich, John et al.: Ethical Decision Making in Business, A Managerial Approach; 9th Ed.; Cengage; Australia 2013.
• Grant, Robert M.; Contemporary Strategy Analysis; 8th Ed.; Wiley Chichester 2013
• Lasserre, Philippe: Global Strategic Management; 3rd Ed.; Palgrave; New York 2012.
• Rugman, Alan M./Collinson, Simon: International Business; 6th Ed.; Pearson; Harlow et al. 2012.
|
Online Databases Lab
| Type |
Lab |
| Nr. |
M+I419 |
| Hours per week |
2.0 |
| Content |
- Marketing
- Marketing management, strategic planning and marketing process.
- Planning, execution and control of marketing programs.
- Development of marketing-mix: product development, product-life-cycle strategies, price strategies, product placement, distribution, communication, sales, promotion strategies.
- International Marketing
- The Scope and Challenge of International Marketing.
- Selection of target markets: consumer markets, business to business.
- Market segmentation.
- Researching International Markets.
- The International Political and Legal Environment.
- Marketing Strategies
- Business Customs and Practices in International Marketing.
|
| Literature |
- Hollensen, S. (2020): Global Marketing, 8th Edition, Pearson Education Limited.
- Green, M.C., Keegan, W.J. (2020): Global Marketing, 10th Edition, Pearson Education Limited.
- Kotabe, M., Helsen, K. (2020): Global Marketing Management, 8th Edition, Wiley.
|
|