Economics, Trade and Business Processes
Economics, Trade and Business Processes
Successful companies are not only the result of technical innovations. Efficient production planning and logistics (e.g. virtual factory), clever business models (e.g. e-commerce), market-oriented innovation management as well as international financing instruments are also crucial factors for success.
The Institute for Trade and Innovation (IfTI) is a key contributor in this research area at Hochschule Offenburg.
| Title | CXT-Testing für eine Unternehmung in der Gesundheitsbranche |
| Short Name | CXT-Testing |
| Short Description | Konzeption und Evaluation des Internetauftritts der Firma mittels Expertenevaluation sowie verschiedener User Experience Tests (u.a. Eye Tracking, Customer Experience Tracking) |
| Year Of Acquisition | 2017 |
| Start Date | 2017-10-15 |
| End Date | 2017-12-15 |
| Project Managers | Müller, Andrea, Prof. Dr. |
| Faculties | W |
| Institution | IfTI |