Betriebswirtschaft

Module manual

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Direct Marketing Management

Teaching methods Lecture/Seminar
Duration 1
Hours per week 6.0
Overview
Classes 90 h
Individual / Group work: 180 h
Workload 270 h
ECTS 9.0
Recommended semester 1. oder 2. Semester
Frequency Every 2nd sem.
Lectures

Marketing Projekte

Type Seminar
Nr. B+W1149
Hours per week 4.0

Customer Relationship Management

Type Lecture
Nr. W1148
Hours per week 2.0
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