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business Transformation Management

Prerequisite

General economic knowledge

Teaching methods Lecture/Seminar
Learning target / Competences

Students gain a fundamental understanding of digital change and digital transformation in various industries. They understand the effects of digitalization and can identify options for action for companies based on necessary change processes. In this context, students also analyze the importance of the human factor in the change process, learn methods and models of change management and can apply these in practice-oriented issues.

Duration 1 Semester
Hours per week 4.0
Overview
Classes 60 h
Individual / Group work: 120 h
Workload 180 h
ECTS 6.0
Requirements for awarding credit points

Presentation (RE) and report (BE)
Weighting: 100 % presentation, report not graded

Responsible person

Prof. Dr. Thomas Baumgärtler

Recommended semester 6. Semester
Frequency Every sem.
Usability

Bachelor's degree program:
Betriebswirtschaft

Lectures

Change Management

Type Lecture
Nr. W0178
Hours per week 2.0
Content
  • Methods and models of change management
  • Analysis of the "person in change"
  • Phases and tasks of a change initiative in companies and classification in a change context
  • Planning and organization of a change in a company and within a project
  • Change planning on a corporate/strategic level
  • Case studies from corporate practice
Literature

The actual literature list will be announced in the lecture. Excerpt from the literature list:
Höf-Bausenwein, Heike: Arbeitswelten transformieren: dynamischer Wandel durch neue Methoden, 1. ed., Freiburg 2020, Haufe Lexware Verlag.
Bosse, Christian K./ Zink, Klaus J. (ed.): Arbeit 4.0 im Mittelstand: Chancen und Herausforderungen des digitalen Wandels für KMU, 1. ed, Berlin/Heidelberg 2019, Springer Verlag.
Doppler, Klaus/Lauterburg, Christoph: Change Management. Den Unternehmenswandel gestalten, 14. ed, Frankfurt/New York 2019, Campus Verlag.
Lang, Michael/Wagner, Reinhard: Das Change Management Workbook: Veränderungen im Unternehmen erfolgreich gestalten, Munich 2020, Hanser Verlag.
Lauer, Thomas: Change Management: Grundlagen und Erfolgsfaktoren, 3. ed, Wiesbaden 2019, Springer-Gabler Verlag.
Vahs, Dietmar/Weiand, Achim: Workbook Change Management: Methoden und Techniken, 3. ed, Stuttgart/Freiburg 2020, Schäffer-Poeschel Verlag.

Digital Transformation Management

Type Seminar
Nr. W0179
Hours per week 2.0
Content
  • Introduction to digital transformation management
  • Digitalization and disruptive frameworks, identification and analysis of megatrends
  • Analysis of branches in the context of digitalization
  • Implications of digitalization for companies, workers and the HR market
  • Course of actions for organizations in the context of digital change
  • Handling digital change as digital transformation managers
  • New business model creation
  • Case studies
Literature

The literature list will be announced in the lecture. Excerpt from the literature list:
Dahm, Markus H./Thode, Stefan (ed.): Strategie und Transformation im digitalen Zeitalter: Inspirationen für Management und Leadership, Wiesbaden 2019, Springer Gabler Verlag.
Fortmann, Harald R. (ed.): Digitalisierung im Mittelstand: Trends, Impulse und Herausforderungen der digitalen Transformation, Wiesbaden 2020, Springer Gabler Verlag.
Fortmann, Harald R./Kolocek, Barbara: Arbeitswelt der Zukunft: Trends – Arbeitsraum – Menschen – Kompetenzen, Wiesbaden 2018, Springer Gabler Verlag.
Harwardt, Mark/Niermann, Peter F.-J./Schmutte, Andre M./Steuernagel, Axel (ed.): Führen und Managen in der digitalen Transformation: Trends, Best Practices und Herausforderungen, Wiesbaden 2020, Springer Gabler Verlag.
Kreutzer Ralf T.: Toolbox für Digital Business: Leadership, Geschäftsmodelle, Technologien und Change-Management für das digitale Zeitalter, Wiesbaden 2021, Springer Fachmedien Verlag.
Müller-Friemauth, Friederike/Hafkesbrink, Joachim/Schaffner, Michael/Weber, Carsten/Weimann Steffen (ed.): Fallstudien zur Digitalisierung im Mittelstand: Reale Unternehmensbeispiele und Handlungsimplikationen, 1. ed., Wiesbaden 2021, Springer Fachmedien Verlag.
Müller-Seitz, Gordon/Weiss, Werner: Strategien zur Umsetzung der digitalen Transformation: Einblicke in die Erfolgsfaktoren eines Hidden Champions, München 2019, Verlag Franz Vahlen.
Scheer, August-Wilhelm: Unternehmung 4.0: vom disruptiven Geschäftsmodell zur Automatisierung der Geschäftsprozesse, 3. ed., Wiesbaden 2020, Springer Vieweg Verlag.

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